Trey Ryder specializes in Education-Based Marketing for lawyers. He offers three free articles by e-mail: 11 Brochure Mistakes Lawyers Make, Marketing Moves Most Lawyers Miss, and 13 Marketing Misconceptions That Cost Lawyers a Fortune. To receive these articles, send your name and e-mail address to email@example.com and ask for his free packet of marketing articles.
Your prospect is in your office. You’ve explained everything in detail. Yet for some unknown reason, he hasn’t agreed to move forward. Here are tools you can use to turn your prospect’s hesitation into an enthusiastic yes! Credibility These tools help overcome your prospect’s hesitancy if it is due to his lack of trust in you [...]
Here’s the only marketing plan you’ll ever need Lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. STEP #1: Identify the services you want to market and the niche you want to [...]
Lawyers who rely on traditional marketing methods are fast discovering that many “time-proven methods” no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice. MISTAKE #1: Relying on referrals. When you depend on referrals as your sole source of new business, you allow middlemen to [...]
Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice –and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to [...]
You have two choices when you select a marketing message. You can choose selling-based marketing, in which you take on the role of a salesperson and deliver a sales message. Or you can choose Education-Based Marketing, in which you take on the role of a consultant and educate prospective clients about their problems and the [...]