Nigel Keane is a former journalist who now works for Media Coverage providing press releases for law firms and other marketing services.
Solicitors often find themselves handling cases of public interest that would enable to them to get media coverage and help with their law firm marketing. Each case will different of course and so will need to be handled differently. The best case scenario is when you are dealing with a confident client who is happy [...]
Many solicitors would like more publicity to help with their law firm marketing but feel the only way this can be done is by revealing information about clients involved in high profile cases. As most solicitors don’t work on big cases very often, this can be difficult. Even if you are lucky enough to have [...]
Law firm marketing using legal news articles is easy enough when you start and have lots of material to work on but it can very difficult after a few months once you feel you’ve explored all the topical issues available. If this is a problem for you then consider how journalists fill their newspapers and [...]