Author Archive for John Zissu
John Zissu is the President and Founder of LitigatorEdge Marketing. We specialize in high return on investment strategies. For more information on attorney marketing best practices please visit the LitigatorEdge Web site.
How Do Law Firms Find More Capital?
Every law firm understands how important it is not just to market, but to do it well. So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other? The secret… (Hint: learn from what large corporations have done to put their [...]
Marketing a Plaintiff’s Personal Injury Practice – The Pros and Cons of Law Firm Marketing Tactics
So, you recently won a major verdict or settlement and are ready to take your plaintiff’s personal injury firm to the next level. How do you put your limited law firm marketing budget to good use? Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a [...]
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