Author Archive for Dave Lorenzo
Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life. People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.
The Alternative to the Internet
Just about every day, someone calls me with a question about Internet advertising. Lawyers looking for a marketing panacea are flocking to Search Engine Optimization and Social Media. They chase good money with bad, trying to find one way to attract one hundred new clients. This leaves them disappointed and a little lighter in the [...]
Return on Your Law Firm Marketing Investment
How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is to look at the potential Return on Investment from each initiative. There are three things to take [...]
How to Double Your Productivity in 30 Days
In reality, we all possess the tools we need to double (and in many cases even triple) our productivity. The secret is focus. I’m not taking about listen-to-your-wife-while-you-watch-the-basketball-game focus. I’m talking about focus on one task and one task only to the point of excluding everything and everyone else. And I’m talking about that kind of [...]
Write Your Way to New Business by Writing for Magazines
One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published. We live in a multitasking society. Doctors and lawyers are writers, fitness experts create vitamin supplements, and dog trainers get their own TV shows. One of the great things about [...]
ATTORNEY MARKETING: How to Get Clients to Say Yes
A couple of weeks ago, I was with a lawyer who, even after 15 years of practice, was amazed that a client did not instantly engage him. In the mind of the lawyer, there was a clear need, the client had money and the situation had to be handled immediately. Yet my client was not [...]
Beating Back the Time Bandits: How to Save An Hour Per Day
Time is your most valuable asset. And it is perishable. You will never again get back the ten minutes you spent figuring out how to install the toner on the copy machine. That time is gone. Everyone wants more time from you. Your spouse wants you to spend more time with the kids. Your paralegal [...]
Video is a Competitive Advantage in Law Firm Marketing
The Internet can be a useful law firm marketing tool. If used correctly, Internet marketing can be targeted, effective and produce a high return on investment. But the Internet has become one of the most competitive forms of advertising media available to attorneys. And it has become overrun with people who will take your money [...]
What Did You Sell Today?
I have a profitable little habit I want to share with you. It’s a habit I picked up out of necessity. You know – the need to eat – the need to feed my kids. Every day I make it my mission to sell something to someone. I am in the business of helping lawyers [...]
Earn the Privilege of Being Selective
Last week I selected 100 people from my list of Rainmaker Minute subscribers and I made them an irresistible offer. You see, I’ve developed a new self paced coaching program and I need 10 new lawyers to test it each month. So last Thursday I sent an email to 100 people on my subscriber list [...]
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