Over the years, many lawyers have contacted me for help with strategies and tactics for expanding their law firms. I have written a number of articles on this topic. These writings appear in The National Law Journal, Legal Economics, The New York State Bar Journal, The New Jersey Law Journal, The Pennsylvania Lawyer and The Bottom Line. I have also lectured to several bar associations and to the New Jersey Institute for Continuing Legal Education.
I have assisted large and small law firms with public relations campaign, television commercials, web site, yellow page ads and direct mail programs. Many of these efforts have been quite successful, generating thousands of dollars and many new clients for the law firms.
Practicing law can get to be pretty tiring and draining. Demanding clients, increased competition, inefficient bureaucracies, an abundance of paper work and office politics can turn a lot of attorneys off to the practice of law. Some lawyers who I talk to are burnt out and they are looking for strategies for increasing their revenue without seeing more clients.
Because I have been a practicing psychotherapist for more than twenty years, I know exactly what the lawyers are talking about. Once your hours are filled up, you begin to look for strategies, ideas, tactics and business plans which will allow you to increase your revenues without taking on new clients.
Some years ago, I discovered that I could generate substantial amounts of income by developing informational products. Now, I have a catalog of books, videos, manuals and CD programs which provide a passive form of income. These items have generated almost a million dollars in sales so far.
Some of the books are distributed by one of the four publishing companies I have worked with. These books are sold through the major retailers now. Others items are sold directly by me. I have a few products for attorneys and I have group of self-help products for athletes, students and for the general public. One of my videos was a best seller for the Behavioral Science Book Club.
Selling these products enhances your income and your image. It also provides additional cash flow when your practice goes through its normal cyclical valleys.
If you like writing, communicating and public speaking, you can create lots of helpful and successful books, manuals, CD’s and videos. You can give some these to clients and to perspective clients as gifts.
New technology makes it easy to produce these products quickly and inexpensively and there is a significant profit margin in the marketing and selling of informational items.
People will pay substantial sums of money for your information and your expertise. Real estate attorneys, divorce attorneys, corporate lawyers, personal injury lawyers, immigration attorneys, patent lawyers and criminal lawyers can all easily develop products which will inform the public, enhance their image and produce additional revenue for their practice.
While people think it is hard to create these products, it is really quite simple. Because I have done a lot of writing over the years, I have developed several simple formulas for creating, marketing and selling these products. Most of them sell for about one hundred dollars. So, a thousand sales mean a hundred thousand dollars in increased revenue each year.
Filed Under: Marketing
About the Author: Jay P. Granat, Ph.D has consulted with more than one thousand law firms. He has also successfully marketed more than a dozen informational products. He can be reached at email@example.com or by phone at 201 647-9191.